Conversion Secrets - Second Lever 2022 Virtual Event
With the growth-at-all-costs era behind us, organizations are focusing on conversion to get the most of of campaigns and programs. Check out Hillary’s thoughts about personalization for conversion for in-person events and ABM at scale.
Conversion is the new buzzword on the block as more organizations look to optimize existing channels instead of charging toward growth at all costs. The problem is, pinpointing conversion leaks and then fixing them at scale is challenging. It is a topic we can all learn from each other on. M2, the thriving community from Mutiny, Chilipiper, and Alyce dedicated an entire event to this topic alone and invited me to join the conversation.
Check out the recording below to get a glimpse into how I think about conversion in ABM, using personalization to increase in-person event registration, and how to leverage different levels of tailored experiences for various account targeting. Don’t forget to check out sessions from other orgs like Ramp and 6sense while you are there.
**Clicking on video below will take you to the Second Lever replay page where you can watch the content for free.
Thanks, Mutiny and team for a fabulous event!
Using Website Personalization to Increase Meetings Booked
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what? Hillary sat down with Intellimize’s CEO, Guy Yalif, to share how she makes the most of every web visitor by putting a relevant CTA opportunity in front of them and helped drive a 60% increase in conversions.
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what?
Hillary joined Intellimize’s CEO, Guy Yalif, to discuss how she capitalizes on every page visit by giving each visitor the best chance of converting. Better yet, to do this, she focuses on hyper-targeted messaging and CTA’s from the segment to account to persona level. Using this approach, she helped drive a 60% lift in landing page conversions as well as 49% lift in meetings booked with target accounts.
Watch the full interview below.