Personalizing ABM at Scale - Let's Talk ABM Podcast
Hillary Carpio sits down with Declan Mulkeen on the Let’s Talk ABM podcast to discuss how to personalize marketing campaigns at scale. From how to run pilots to expanding on early wins, Hillary and Declan have a candid and honest conversation about building a sales-first ABM program.
Personalization has become a buzzword in the industry, but for good reason. Thinking about how to personalize experiences is an indication that we are thinking about the most important part of an account-based approach - putting the customer first.
However, perhaps more important than personalization is relevancy. How do we serve the most relevant content to the right people at the right time? Once we master that, how can we do it at scale?
I sat down with Declan, CMO of Strategic ABM, to discuss how I think of personalization at scale. My key takeaways are…
1. Scaled personalization when done well is the artistic intersection of technology and people, leveraging the human touch where needed and delivering personalized experiences on page load where technology fits the bill. It is not simply targeted demand generation.
2. To scale effectively, we have to start small, stay aligned, and fail fast, focusing on building a strong foundation.
Watch below for the full conversation on the Let’s Talk ABM Podcast
Using Website Personalization to Increase Meetings Booked
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what? Hillary sat down with Intellimize’s CEO, Guy Yalif, to share how she makes the most of every web visitor by putting a relevant CTA opportunity in front of them and helped drive a 60% increase in conversions.
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what?
Hillary joined Intellimize’s CEO, Guy Yalif, to discuss how she capitalizes on every page visit by giving each visitor the best chance of converting. Better yet, to do this, she focuses on hyper-targeted messaging and CTA’s from the segment to account to persona level. Using this approach, she helped drive a 60% lift in landing page conversions as well as 49% lift in meetings booked with target accounts.
Watch the full interview below.