WELCOME
Hillary is an award-winning B2B marketing executive, author, thought-leader and speaker known for innovating go-to-market programs and technology at scale.
Hillary thrives at the intersection of innovation and structure - from local and global demand generation, integrated campaigns, digital marketing, marketing operations and ABM to the people, processes and technology that serve as the crtical foundation for measurable impact. Her experience spans leadership roles across pre-IPO to Fortune 500 companies, while advising and coaching seed stage to scaled startups.
Now at the heart of the agentic enterprise, she is actively writing the playbook for scaled marketing enterprises to transform not only what they do, but how they do it. Hillary is currently the VP of Growth Marketing at Snowflake. Learn more on the About Me page.
From the Feed
Catch up on Hillary’s latest posts on LinkedIn
THOUGHT LEADERSHIP
A rising tide lifts all ships. Hillary’s operates by the principle that when we share ideas generously, all marketers win.
Check out some recorded highlights from podcasts, speaking events, publications, and more where Hillary shares her thoughts across AI in B2B Marketing, innovation, scale and one-team go-to-market.
The ABM Playbook with Dave Gerhardt
An oldie but goodie, this episode continues to be one of the top-downloaded and top-mentioned at events. Spend 45 minutes on a crash course of the methodology used to scale an ABM team from 5 to 20 supporting 1,000+ sales reps and multiplying outbound meeting rates by 2-4x.
Getting Into the Science of Marketing with ZoomInfo Labs
This episode dives deep into sales and marketing alignment, implementing AI across sales development and marketing outbound, and the rise of the GTM Engineer. Spoiler alert - After the episode recorded Hillary hired a GTM Engineer.
From the Desk of the Snowflake Marketing AI Council
Hillary founded and leads the Marketing AI Council - AI Accelerator - at Snowflake. One of the team’s initiatives is to evangelize the work they are doing as an organization. This hub shares posts from the council on the work across the team.
Learn More
Hillary leads a world-class growth marketing organization at Snowflake while sharing thought leadership across industry-events and advising the valley’s up-and-coming startups.