Hey, I’m Hillary

NICE TO MEET YOU

I’m glad you are here.

From growing up in the rural countryside to putting on my snow gear as part of the largest software IPO in history at Snowflake, I believe meaningful experiences are at the root of any successful relationship - business or personal.

I’ve built award-winning B2B marketing programs from the ground up as well as scaled reputable teams for hyper-growth across my career. Find my full career experience at: Linkedin.com/hillarycarpio

Busting Silos

by Hillary Carpio and Travis Henry

Get your copy of Busting Silos to:

  • Turn your funnel upside down and stop wasting resources

  • Design a one-team GTM program, align people with strategy, and win buy-in

  • Deliver the right message at the right time to the right account

  • Scale your pilot to sell (and upsell) to enterprise heights

Whether you are building a new go-to-market motion or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.

EXPERTISE

- Marketing AI technology and transformation

- Strategic account marketing

- Integrated, multi-touch campaigns

- Demand Generation & digital marketing, AEO/GEO

- Marketing technology evaluation and implementation

- Sales and SDR/BDR aligned programs

ADVISORY & SPEAKING

Helping others have their lightbulb moment - and see results - is what drives my involvement in thought leadership across advisory, speaking and mentorship.

I have helped scaled seed-stage to enterprise-size companies including BetterUp, Occupier, SparkPost, Kernal AI and more through advisory terms . As a customer, I sit and have sat across a multitude of advisory boards, helping guide the development of products including the likes of Bombora, 6sense, Reachdesk, ChiliPiper and more martech products. My expertise lies in implementing change at scale, which requires forethought and collaboration unique to my GTM experience. As a coach and mentor I have participated in VC Accelerator programs including those with Stage 2 Capital and Pear VC.

In addition to working behind the scenes, I love to share my experience and playbooks to audiences eager to grow their own organizations. Covering a multitude of topics, my goal is to take complex concepts and make them actionable - with step-by-step playbooks and a boost of self-efficacy. We focus on real-world examples and results. Between roundtables, keynotes, workshop sessions and panels, interacting directly through Q&A is my favorite opportunity to connect with innovators in the audience. I have spoken at many events, including the likes of Dreamforce, B2BMX, SAASter, Marketing CX and Bombora’s Intent Event.