Using Website Personalization to Increase Meetings Booked

We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what?

Hillary joined Intellimize’s CEO, Guy Yalif, to discuss how she capitalizes on every page visit by giving each visitor the best chance of converting. Better yet, to do this, she focuses on hyper-targeted messaging and CTA’s from the segment to account to persona level. Using this approach, she helped drive a 60% lift in landing page conversions as well as 49% lift in meetings booked with target accounts.

Watch the full interview below.