How to Actually Do ABM Campaigns - Saastr Universtiy
How to do ABM Campaigns for Real. Forget the flashy ads and acronyms and get started by re-thinking how to put together content, messaging and solutions to build a scalable marketing machine.
Marketing practitioners often have their eye set on Account Based Marketing as a flashy, must-have program in their organization. With their vision set on personalized ads and a great content experience, they tend to miss the critical foundational infrastructure that makes any program successful.
At Saastr University I walked the audience through how to think about bringing an ABM program to life from the ground up. We as marketers need to think about how we can use the content, messaging, and tools we already have at our disposal or can easily spin up in order to create a strong proof of concept. Only after that can we build a world-class program on top of it.
Note, I had some technical issues during this presentation, but the content is strong none the less.
Using Website Personalization to Increase Meetings Booked
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what? Hillary sat down with Intellimize’s CEO, Guy Yalif, to share how she makes the most of every web visitor by putting a relevant CTA opportunity in front of them and helped drive a 60% increase in conversions.
We spend hundreds, thousands and sometimes millions of dollars to drive our target audience to our website. Then what?
Hillary joined Intellimize’s CEO, Guy Yalif, to discuss how she capitalizes on every page visit by giving each visitor the best chance of converting. Better yet, to do this, she focuses on hyper-targeted messaging and CTA’s from the segment to account to persona level. Using this approach, she helped drive a 60% lift in landing page conversions as well as 49% lift in meetings booked with target accounts.
Watch the full interview below.