How To Get Into Pole Position with Intent Data and Sales Intelligence - Sales Hacker

You want to work more closely with sales but don’t know where to start? One of the best ways to create quick wins with the sales org is to build small, intent-driven programs. You can quickly understand which accounts are most interested in what you are selling and deliver relevant messaging at the right time. I’ve seen both connect and meeting rates skyrocket when used well. Check out the conversation I had with Kyle Coleman @ Clari and the Sales Hacker team for our thoughts on using intent to get in pole position.