Conversion Secrets - Second Lever 2022 Virtual Event
With the growth-at-all-costs era behind us, organizations are focusing on conversion to get the most of of campaigns and programs. Check out Hillary’s thoughts about personalization for conversion for in-person events and ABM at scale.
Conversion is the new buzzword on the block as more organizations look to optimize existing channels instead of charging toward growth at all costs. The problem is, pinpointing conversion leaks and then fixing them at scale is challenging. It is a topic we can all learn from each other on. M2, the thriving community from Mutiny, Chilipiper, and Alyce dedicated an entire event to this topic alone and invited me to join the conversation.
Check out the recording below to get a glimpse into how I think about conversion in ABM, using personalization to increase in-person event registration, and how to leverage different levels of tailored experiences for various account targeting. Don’t forget to check out sessions from other orgs like Ramp and 6sense while you are there.
**Clicking on video below will take you to the Second Lever replay page where you can watch the content for free.
Thanks, Mutiny and team for a fabulous event!
How To Get Into Pole Position with Intent Data and Sales Intelligence - Sales Hacker
Organizations are searching for what you are selling. Are you ready to not only identify them but deliver the right message at the right time?
You want to work more closely with sales but don’t know where to start? One of the best ways to create quick wins with the sales org is to build small, intent-driven programs. You can quickly understand which accounts are most interested in what you are selling and deliver relevant messaging at the right time. I’ve seen both connect and meeting rates skyrocket when used well. Check out the conversation I had with Kyle Coleman @ Clari and the Sales Hacker team for our thoughts on using intent to get in pole position.