Conversion Secrets - Second Lever 2022 Virtual Event
With the growth-at-all-costs era behind us, organizations are focusing on conversion to get the most of of campaigns and programs. Check out Hillary’s thoughts about personalization for conversion for in-person events and ABM at scale.
Conversion is the new buzzword on the block as more organizations look to optimize existing channels instead of charging toward growth at all costs. The problem is, pinpointing conversion leaks and then fixing them at scale is challenging. It is a topic we can all learn from each other on. M2, the thriving community from Mutiny, Chilipiper, and Alyce dedicated an entire event to this topic alone and invited me to join the conversation.
Check out the recording below to get a glimpse into how I think about conversion in ABM, using personalization to increase in-person event registration, and how to leverage different levels of tailored experiences for various account targeting. Don’t forget to check out sessions from other orgs like Ramp and 6sense while you are there.
**Clicking on video below will take you to the Second Lever replay page where you can watch the content for free.
Thanks, Mutiny and team for a fabulous event!
Personalizing ABM at Scale - Let's Talk ABM Podcast
Hillary Carpio sits down with Declan Mulkeen on the Let’s Talk ABM podcast to discuss how to personalize marketing campaigns at scale. From how to run pilots to expanding on early wins, Hillary and Declan have a candid and honest conversation about building a sales-first ABM program.
Personalization has become a buzzword in the industry, but for good reason. Thinking about how to personalize experiences is an indication that we are thinking about the most important part of an account-based approach - putting the customer first.
However, perhaps more important than personalization is relevancy. How do we serve the most relevant content to the right people at the right time? Once we master that, how can we do it at scale?
I sat down with Declan, CMO of Strategic ABM, to discuss how I think of personalization at scale. My key takeaways are…
1. Scaled personalization when done well is the artistic intersection of technology and people, leveraging the human touch where needed and delivering personalized experiences on page load where technology fits the bill. It is not simply targeted demand generation.
2. To scale effectively, we have to start small, stay aligned, and fail fast, focusing on building a strong foundation.
Watch below for the full conversation on the Let’s Talk ABM Podcast