Hey I’m Hillary, a serial innovator, B2B marketing thought leader, and passionate mentor.

All tagged Personalization

Jul 15

Jul 15 Conversion Secrets - Second Lever 2022 Virtual Event

Hillary Carpio

Webinar, Website Conversions

With the growth-at-all-costs era behind us, organizations are focusing on conversion to get the most of of campaigns and programs. Check out Hillary’s thoughts about personalization for conversion for in-person events and ABM at scale.

Oct 25

Oct 25 Personalizing ABM at Scale - Let's Talk ABM Podcast

Hillary Carpio

Personalization

Hillary Carpio sits down with Declan Mulkeen on the Let’s Talk ABM podcast to discuss how to personalize marketing campaigns at scale. From how to run pilots to expanding on early wins, Hillary and Declan have a candid and honest conversation about building a sales-first ABM program.