Conversion Secrets - Second Lever 2022 Virtual Event
With the growth-at-all-costs era behind us, organizations are focusing on conversion to get the most of of campaigns and programs. Check out Hillary’s thoughts about personalization for conversion for in-person events and ABM at scale.
Conversion is the new buzzword on the block as more organizations look to optimize existing channels instead of charging toward growth at all costs. The problem is, pinpointing conversion leaks and then fixing them at scale is challenging. It is a topic we can all learn from each other on. M2, the thriving community from Mutiny, Chilipiper, and Alyce dedicated an entire event to this topic alone and invited me to join the conversation.
Check out the recording below to get a glimpse into how I think about conversion in ABM, using personalization to increase in-person event registration, and how to leverage different levels of tailored experiences for various account targeting. Don’t forget to check out sessions from other orgs like Ramp and 6sense while you are there.
**Clicking on video below will take you to the Second Lever replay page where you can watch the content for free.
Thanks, Mutiny and team for a fabulous event!
The Professional Jury-Rigger - The Difference Makers Podcast
The best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale. Learning to connect the dots between tools and pieces you have in place today is the first step in the journey.
From the time I was a kid, I have always liked and been good at tinkering, building and creating things. Whether it was blinkers for our family go-cart made of leftover electrical wire and string or my first business making bowties out of paper, I have consistently used what I had available to make things work.
In my professional career, I certainly have a larger budget and a lot more technology to help, but I still believe the best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale.
I sat down with The Difference Makers Podcast to discuss this in length. The key highlights are:
1. There are No Masters of ABM
2. Always Be Growing, Always Be Learning
3. Running Into Walls Pays Off