What Successful Teams have in Common and the Problem with Direct Mail - Demand Gen Chat Podcast
In this conversation with Tara Robertson, we discuss how the team at Snowflake is built to support cross-functional demand generation efforts. From field marketing to sales development, the team is equipped to help drive demand across the business. Learn about how we measure success and how account based marketing has evolved beyond display ads and direct mail.
Is ABM demand generation? Is demand generation ABM? It can go either way, but the most important thing to focus on is supporting revenue teams to open, close or expand business in the accounts that matter most to the bottom line. In this conversation with Tara Robertson, we discuss how the team at Snowflake is built to support cross-functional demand generation efforts. From field marketing to sales development, the team is equipped to help drive demand across the business. Learn about how we measure success and how account based marketing has evolved beyond display ads and direct mail.
Speaking of direct mail - it is one of the hottest topics in ABM today. It is super powerful when used well, and a big time and budget sink when not. Listen in to hear about how to incorporate direct mail into your integrated campaigns for the best outcome.
Check out our conversation on iheart or apple podcasts.
The Professional Jury-Rigger - The Difference Makers Podcast
The best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale. Learning to connect the dots between tools and pieces you have in place today is the first step in the journey.
From the time I was a kid, I have always liked and been good at tinkering, building and creating things. Whether it was blinkers for our family go-cart made of leftover electrical wire and string or my first business making bowties out of paper, I have consistently used what I had available to make things work.
In my professional career, I certainly have a larger budget and a lot more technology to help, but I still believe the best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale.
I sat down with The Difference Makers Podcast to discuss this in length. The key highlights are:
1. There are No Masters of ABM
2. Always Be Growing, Always Be Learning
3. Running Into Walls Pays Off