What Successful Teams have in Common and the Problem with Direct Mail - Demand Gen Chat Podcast

Is ABM demand generation? Is demand generation ABM? It can go either way, but the most important thing to focus on is supporting revenue teams to open, close or expand business in the accounts that matter most to the bottom line. In this conversation with Tara Robertson, we discuss how the team at Snowflake is built to support cross-functional demand generation efforts. From field marketing to sales development, the team is equipped to help drive demand across the business. Learn about how we measure success and how account based marketing has evolved beyond display ads and direct mail.

Speaking of direct mail - it is one of the hottest topics in ABM today. It is super powerful when used well, and a big time and budget sink when not. Listen in to hear about how to incorporate direct mail into your integrated campaigns for the best outcome.

Check out our conversation on iheart or apple podcasts.