Hillary is joined by ABM leader Andi Quilalang onstage at B2BMX to share how Snowflake uses intent to not only predict when accounts are ripe for opportunity, but what message to use and what content should be in the pipe.
Hey I’m Hillary, a serial innovator, B2B marketing thought leader, and passionate mentor.
All in Intent
Hillary is joined by ABM leader Andi Quilalang onstage at B2BMX to share how Snowflake uses intent to not only predict when accounts are ripe for opportunity, but what message to use and what content should be in the pipe.