Determine the Right Message at the Right Time for Target Accounts - B2BMX

We are back! What a joy it was to be back in person at B2BMX in Scottsdale!

I had the honor of sharing the stage with Andi Quilalang, a fellow leader on my team. Together, we shared how we are using intent data not only for account selection, but for content and sales play planning.

The most common thread of questions was centered around getting sales' buy in to kick off an alignment point. Here's the thing -

You only need one.

You need one seller who is open to trying out your program.

You need one pilot to get one win.

Now you have one advocate that turns into two, with more wins, and more evidence that an intent-driven marketing program works.

Watch the full presentation below.