Goods to Selling High - Saastr Miami 2022

I had a blast in Miami talking to startup founders, CEOs and venture capitalists about the best tips and tricks for hyper growth. One of my favorite things to do is learn from innovative entrepreneurs about their big ideas and how they plan to change the future of tech. From Crypto-based businesses to data-centered analytics, Saastr Miami was packed to the brim with bright-minded innovators ready to take their business to the next level. Thanks to Saastr and Brex for hosting an incredible event at Veza Sur Brewing in Wynwood.

When speaking with early-stage startups, I often get asked about how to start an account based program in order to tackle meaningful prospects. However, pre-seed, seed and Series A organizations often lack the foundational infrastructure needed to build a scalable demand gen engine, most less a robust ABM engine. With limited resources and the need for rapid scale, these orgs need to focus their efforts on marketing elements that will be reusable across accounts and channels.

In this presentation, I took the audience through a practical approach to content and tactics that will benefit organizations for years to come. Check out the recoding to learn more.