The Professional Jury-Rigger - The Difference Makers Podcast
The best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale. Learning to connect the dots between tools and pieces you have in place today is the first step in the journey.
From the time I was a kid, I have always liked and been good at tinkering, building and creating things. Whether it was blinkers for our family go-cart made of leftover electrical wire and string or my first business making bowties out of paper, I have consistently used what I had available to make things work.
In my professional career, I certainly have a larger budget and a lot more technology to help, but I still believe the best marketing programs are built in response to a need, using first what we have to prove a concept, then adding on to scale.
I sat down with The Difference Makers Podcast to discuss this in length. The key highlights are:
1. There are No Masters of ABM
2. Always Be Growing, Always Be Learning
3. Running Into Walls Pays Off