The Unicorn Hunter - Marketing Stir Podcast
On this episode of the Marketing Stir, Vincent invited Hillary to discuss her journey to tech, advocating for female leaders, how to avoid failing in B2B, and more.
Demand generation and integrated marketing are two topics I can speak to all day long. But the one topic I love more than anything else is leadership. We have the opportunity as leaders in hyper-growth companies to not only make an impact on revenue, but influence and shape the next generation of leaders.
Being coached by a strong mentor can either change the trajectory of someone’s career for the better, as in my case, while a toxic leader can lead to a quick spiral that affects the employee around the clock. When Vincent at Stirista gave me the opportunity to spend our time talking about leadership, I was all in.
Check out our conversation to hear about:
My journey to tech (preview - I grew up on a farm)
Advocating for female leadership
Tips for how to avoid failing in B2B
How I hire talent for Snowflake’s ABM team - This is where the unicorn hunting comes in.
** Clicking on the image above will take you to the podcast recording on The Marketing Stir website. You can also listen on Apple Podcasts and Spotify.
Personalizing ABM at Scale - Let's Talk ABM Podcast
Hillary Carpio sits down with Declan Mulkeen on the Let’s Talk ABM podcast to discuss how to personalize marketing campaigns at scale. From how to run pilots to expanding on early wins, Hillary and Declan have a candid and honest conversation about building a sales-first ABM program.
Personalization has become a buzzword in the industry, but for good reason. Thinking about how to personalize experiences is an indication that we are thinking about the most important part of an account-based approach - putting the customer first.
However, perhaps more important than personalization is relevancy. How do we serve the most relevant content to the right people at the right time? Once we master that, how can we do it at scale?
I sat down with Declan, CMO of Strategic ABM, to discuss how I think of personalization at scale. My key takeaways are…
1. Scaled personalization when done well is the artistic intersection of technology and people, leveraging the human touch where needed and delivering personalized experiences on page load where technology fits the bill. It is not simply targeted demand generation.
2. To scale effectively, we have to start small, stay aligned, and fail fast, focusing on building a strong foundation.
Watch below for the full conversation on the Let’s Talk ABM Podcast