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NICE TO MEET YOU I’m glad you are here. From growing up in the rural countryside to putting on my snow gear as part of the largest software IPO in history at Snowflake, I believe meaningful experiences are at the root of any successful relationship - business or personal. I’ve built award-winning B2B marketing programs from the ground up as well as scaled reputable teams for hyper-growth across my career. Find my full career experience at: Linkedin.com/hillarycarpio https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/c76d151d-e9f1-4c49-9430-86efbcf76623/busting+silos.png Professional Profile - Busting Silos by Hillary Carpio and Travis Henry Get your copy of Busting Silos to: Turn your funnel upside down and stop wasting resources Design a one-team GTM program, align people with strategy, and win buy-in Deliver the right message at the right time to the right account Scale your pilot to sell (and upsell) to enterprise heights Whether you are building a new go-to-market motion or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/e5e4da69-31c5-4f19-b923-025f5e1c6524/IMG_0471.png Professional Profile - EXPERTISE - Marketing AI technology and transformation - Strategic account marketing - Integrated, multi-touch campaigns - Demand Generation & digital marketing, AEO/GEO - Marketing technology evaluation and implementation - Sales and SDR/BDR aligned programs https://thehillarycarpio.com/home daily 0.75 2026-08-12 https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/a8a4159e-c639-400f-930d-d1b058da824e/Revenue+United+-+Hillary+Carpio Home - Welcome Hillary is an award-winning marketer in the Silicon Valley, known for leading innovation of B2B go-to-market programs. Her experience spans well-known enterprise hardware and software tech companies. She has led teams and coached early-stage startups across demand generation, integrated campaigns, communications and partner marketing. Hillary is currently the Director of Account Based Marketing at Snowflake. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680032706-GRX799CPQROB94Q5RJN6/unsplash-image-xnuGgz0ctks.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680025114-A06X5AFT895XNOP0DLG2/unsplash-image-38h8bgXoxJI.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680041016-C6SSLOBG6H69WSP7F235/unsplash-image-92K_9hpY63g.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/a8a4159e-c639-400f-930d-d1b058da824e/Revenue+United+-+Hillary+Carpio Home - Welcome Hillary is an award-winning marketer in the Silicon Valley, known for leading innovation of B2B go-to-market programs. Her experience spans well-known enterprise hardware and software tech companies. She has led teams and coached early-stage startups across demand generation, integrated campaigns, communications and partner marketing. Hillary is currently the Director of Account Based Marketing at Snowflake. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680032706-GRX799CPQROB94Q5RJN6/unsplash-image-xnuGgz0ctks.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680025114-A06X5AFT895XNOP0DLG2/unsplash-image-38h8bgXoxJI.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/1645680041016-C6SSLOBG6H69WSP7F235/unsplash-image-92K_9hpY63g.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://thehillarycarpio.com/get-in-touch daily 0.75 2026-08-12 https://thehillarycarpio.com/home-test daily 1.0 2026-02-20 https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/21719033-dc7a-4c97-b459-c02179cdf6e4/IMG_6127.png Home https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/128151bf-cd40-4659-a638-8663785aa7fd/Screenshot+2026-08-12+at+2.08.37%E2%80%AFPM.png Home The ABM Playbook with Dave Gerhardt An oldie but goodie, this episode continues to be one of the top-downloaded and top-mentioned at events. Spend 45 minutes on a crash course of the methodology used to scale an ABM team from 5 to 20 supporting 1,000+ sales reps and multiplying outbound meeting rates by 2-4x. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/c94be1e5-d54e-4b1b-aa43-a8d05c46cdb8/Screenshot+2026-08-12+at+2.21.34%E2%80%AFPM.png Home - Getting Into the Science of Marketing with ZoomInfo Labs Getting Into the Science of Marketing with ZoomInfo Labs This episode dives deep into sales and marketing alignment, implementing AI across sales development and marketing outbound, and the rise of the GTM Engineer. Spoiler alert - After the episode recorded Hillary hired a GTM Engineer. https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/a1718ef2-20d3-4174-89d0-00ff08a65ef8/Screenshot+2026-08-12+at+2.30.37%E2%80%AFPM.png Home - From the Desk of the Snowflake Marketing AI Council Hillary founded and leads the Marketing AI Council - AI Accelerator - at Snowflake. One of the team’s initiatives is to evangelize the work they are doing as an organization. This hub shares posts from the council on the work across the team. https://thehillarycarpio.com/podcast daily 0.75 2023-11-19 https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/b02331ab-7066-4d39-afe1-230b28e82ea0/GTM+Speed+Dial+Podcast.png GTM Speed Dial Podcast https://images.squarespace-cdn.com/content/v1/57cb323d2e69cf210218c0e1/b02331ab-7066-4d39-afe1-230b28e82ea0/GTM+Speed+Dial+Podcast.png GTM Speed Dial Podcast https://thehillarycarpio.com/pageai daily 0.75 2026-08-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/98f9a844-4bf0-4f8e-9b2d-01148f573fc9/imgg-demo-dU8iBsrN.png